Friday 15 November 2013

Research Fashion Futures

So, in this post there is an example and a proof, in a way, of how fashion insiders with the innovative vision towards the era of digital can "rule the business world". This is Angela Ahrendts, an ex-CEO-of-Burberry-to-be from the next year on, she moves to Apple
A huge influence of her vision made Burberry's strategy lean towards digital and the use of the new technologies in order to build an appropriate and innovative view to what a brand should be like..

These are the articles of Metro and Evening Standard from the same day..



and here's what the recent Burberry SS14 show looked like, and it was filmed on the recent version of iPhone..



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